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SEO Checklist

Technical SEO Audit Checklist for Website Optimisation

Technical SEO Audit Checklist
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Follow this technical seo checklist and Boost Your Ranking

Technical SEO Audit Checklist

 1. Crawlability & Indexing
  • Ensure that all important pages are indexed by Google.
  • Check for crawl errors in Google Search Console.
  • Review robots.txt file for any blocked pages.
  • Generate and submit an XML sitemap.
2. Site Speed Optimization
  • Test page load times using tools like Google PageSpeed Insights.
  • Optimize image sizes and formats (use WebP, for example).
  • Minify CSS, JavaScript, and HTML files.
  • Enable browser caching and use a content delivery network (CDN).
3. Mobile-Friendliness
  • Use Google’s Mobile-Friendly Test to ensure all pages are optimized for mobile.
  • Check for mobile usability errors.
  • Ensure responsive design across devices.
4. Secure Website (HTTPS)
5. Structured Data & Schema Markup
  • Implement relevant schema markup (e.g., reviews, products, FAQs).
  • Validate schema markup using Google’s Structured Data Testing Tool.
6. Canonicalization & Duplicate Content
  • Ensure canonical tags are properly implemented.
  • Check for duplicate content across the site and fix it.
  • Use 301 redirects for duplicate pages or similar content.
7. URL Structure
  • Ensure URLs are SEO-friendly (short, descriptive, and include target keywords).
  • Check for any broken URLs (404 errors) and implement proper redirects.
8. Internal Linking
  • Review internal linking structure for logical navigation.
  • Check for any orphaned pages (pages with no internal links).
  • Use anchor text that includes relevant keywords.
9. Title Tags & Meta Descriptions
  • Ensure every page has a unique, keyword-rich title tag.
  • Write compelling meta descriptions that encourage click-throughs.
  • Maintain optimal character length (50-60 characters for titles, 150-160 characters for descriptions).
10. Image Optimization
  • Ensure all images have descriptive, keyword-rich alt text.
  • Compress images to reduce page load times without losing quality.
11. Broken Links
  • Check for broken links across the website using tools like Screaming Frog.
  • Replace or remove any broken internal or external links.
12. XML Sitemap & Robots.txt
  • Review and update the XML sitemap regularly.
  • Ensure all important pages are listed, and no unwanted pages are indexed.
  • Validate the robots.txt file to avoid blocking important sections.
13. Hreflang & International SEO
  • Implement hreflang tags for multilingual websites.
  • Ensure proper language targeting for international SEO.
14. Analytics & Tracking
  • Set up and verify Google Analytics and Search Console.
  • Track key metrics such as page views, bounce rates, and organic traffic.
  • Set up conversion tracking for key actions (e.g., signups, purchases).
15. Server & Hosting Performance
  • Check server response time.
  • Optimize for uptime and server stability.
  • Ensure server location aligns with your target audience for optimal loading times.

This checklist focuses on critical technical aspects of SEO, helping to optimize your websites effectively for improved search rankings and user experience.

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faq

Frequently Questions About Technical SEO

What is included in a technical SEO audit?

A technical SEO audit includes reviewing website elements like crawlability, mobile-friendliness, site speed, secure protocols (HTTPS), structured data, URL structure, and fixing issues like broken links or duplicate content. It ensures the site is optimized for search engine indexing and user experience.

What is a technical audit checklist?

A technical audit checklist is a step-by-step guide that covers essential SEO areas such as page speed optimization, mobile compatibility, schema markup, internal linking, site architecture, and checking for crawl errors or security issues like SSL certificates. It helps ensure all technical aspects are in order.

How do you complete a technical SEO audit in 8 steps?
  • Crawl the website for issues.
  • Check for indexing errors.
  • Optimize site speed.
  • Ensure mobile responsiveness.
  • Review HTTPS implementation.
  • Check for duplicate content.
  • Audit internal linking structure.
  • Implement structured data and schema markup.
How to test technical SEO?

You can test technical SEO using tools like Google Search Console, Screaming Frog, and Google PageSpeed Insights. These tools help identify crawl errors, broken links, site speed issues, and mobile usability problems, giving insight into your site's technical health.

How to create a technical SEO report?

To create a technical SEO report, use tools like Google Analytics, Google Search Console, and Screaming Frog. Analyze the site's performance, highlighting issues like page speed, mobile usability, indexing errors, broken links, and structured data. Present findings and recommendations in an organized, easy-to-read format.

What is a good SEO audit score?

A good SEO audit score typically ranges between 80-100%. This means your site is technically optimized with minimal issues. Anything below this indicates room for improvement in areas like speed, mobile-friendliness, or crawlability.

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