White label SEO tools are indispensable for agency goals to streamline operations, improve efficiency, and offer branded solutions to clients. These tools provide functionalities such as website audits, keyword research, reporting, and rank tracking under your agency branding.
With white label SEO platforms, agencies can deliver high-quality SEO services without the need for in-house tool development. Here, we explore the best white label SEO tools, highlighting their features, benefits, and why we use them.
Quick View
What is White Label SEO?
White label SEO refers to an arrangement where one company handles the technical work of SEO while another markets and delivers these services under their branding. The end client sees the agency as the sole provider, even though the actual SEO work is being outsourced.
Core Features:
- Custom Branding:
- Reports and dashboards carry the agency’s name and logo.
- Scalability:
- Easily expand service offerings without additional overhead.
- Expertise:
- Access to experienced SEO professionals and advanced tools.
Why is White Label SEO Important?
White-label SEO benefits businesses by improving efficiency and delivering expert solutions. Agencies using white-label SEO services report a 40% increase in efficiency and 60% of agencies outsource SEO to focus on core business activities. Here’s why it’s important:
- Cost-Effective:
- Reduces the need for hiring in-house SEO specialists or investing in expensive tools.
- Time-Saving:
- Agencies can focus on client acquisition and account management while SEO tasks are handled externally.
- Consistency:
- Ensures consistent results with standardized processes and proven methodologies.
- Client Retention:
- Offering comprehensive SEO services increases client satisfaction and retention rates.
The 15 Best White Label SEO Tools
White label SEO tools push agencies to deliver professional, branded services without significant overhead. Here, 15 white-label SEO tool details are available that you can choose wisely.
1. SEMrush Agency Growth Kit
SEMrush is a versatile tool offering advanced keyword research, competitor analysis, and white label reporting capabilities. It is trusted by marketers globally for managing SEO, PPC, and social media campaigns.
Features:
- Keyword research and analysis.
- White-labeled SEO, PPC, and social media reports.
- Local SEO tools for citations and reviews.
Cost: Starting at $199.95/month.
Why Use It?
SEMrush provides detailed insights and actionable data, making it indispensable for agencies focused on client growth.
2. BrightLocal
BrightLocal specializes in local SEO, offering tools for citation management, review monitoring, and white-labeled reporting. It is designed for agencies serving local businesses.
Features:
- Local SEO audits and reporting.
- Citation management and review tracking.
- Customizable client dashboards.
Cost: Starting at $29/month.
Why Use It?
BrightLocal simplifies local SEO, helping agencies deliver measurable results for small or local businesses.
3. DashThis
DashThis is a reporting tool that creates visually engaging, customizable dashboards. It integrates with various data sources to automate report generation.
Features:
- Customizable dashboards for SEO, PPC, and social media metrics.
- Integration with 30+ data sources.
- Automated white label reporting.
Cost: Starting at $33/month.
Why Use It?
DashThis is ideal for agencies looking to save time and present data in an easy-to-digest format.
4. AgencyAnalytics
AgencyAnalytics is a centralized platform for managing multiple campaigns. It provides real-time tracking and white-labeled reports for SEO, PPC, and email campaigns.
Features:
- SEO, PPC, and email campaign reporting.
- White-labeled dashboards with client access portals.
- Integration with 40+ data sources.
Cost: Starting at $49/month.
Why Use It?
AgencyAnalytics enhances client transparency and reduces the time spent on manual reporting.
5. SE Ranking
SE Ranking is a user-friendly platform offering rank tracking, website audits, and white-labeled reporting for agencies.
Features:
- Keyword rank tracking across 100+ countries.
- White-labeled SEO reports.
- Detailed website audit tools.
Cost: Starting at $39/month.
Why Use It?
SE Ranking provides accurate data and actionable insights, perfect for small to mid-sized agencies.
6. Serpstat
Serpstat is an all-in-one platform for keyword research, backlink analysis, and white-labeled SEO audits. It caters to agencies and in-house teams.
Features:
- Comprehensive keyword and backlink analysis.
- White-labeled SEO audit tools.
- Competitor analysis with historical data.
Cost: Starting at $55/month.
Why Use It?
Serpstat’s multi-functional capabilities streamline SEO strategies and client reporting.
7. Moz Pro
Moz Pro is a trusted SEO tool offering domain authority analysis, keyword tracking, and white-labeled reporting. It’s suitable for agencies managing multiple campaigns.
Features:
- Keyword tracking and domain authority insights.
- White-labeled SEO reports.
- Local SEO tools for citation management.
Cost: Starting at $99/month.
Why Use It?
Moz Pro’s reliable metrics and reporting features make it a go-to tool for SEO professionals.
8. Raven Tools
Raven Tools offers a comprehensive suite for SEO audits, backlink analysis, and white-labeled reporting. It integrates seamlessly with popular platforms.
Features:
- SEO site audits and backlink analysis.
- White-labeled SEO reports.
- Integration with Google Analytics and Ads.
Cost: Starting at $39/month.
Why Use It?
Raven Tools is an all-in-one solution for managing diverse marketing campaigns efficiently.
9. Ahrefs
Ahrefs is known for its robust backlink analysis, keyword research, and white-labeled reporting. It’s a favorite for competitive analysis.
Features:
- Backlink and keyword analysis.
- Content and rank tracking tools.
- White-labeled SEO reporting.
Cost: Starting at $99/month.
Why Use It?
Ahrefs delivers deep insights into competitor strategies, helping agencies refine their approach.
10. NinjaCat
NinjaCat focuses on scalable reporting solutions for agencies managing large client bases. It supports SEO, PPC, and social media campaigns.
Features:
- White-labeled dashboards with real-time updates.
- Automated performance tracking and reporting.
- Customizable client-specific portals.
Cost: Custom pricing.
Why Use It?
NinjaCat simplifies reporting for large-scale operations, ensuring consistency and accuracy.
11. ReportGarden
ReportGarden offers white-labeled reports and client dashboards for SEO, PPC, and budget tracking. It’s designed for collaborative client relationships.
Features:
- Budget tracking and proposal generation.
- White-labeled SEO and PPC reports.
- Client access portals for performance tracking.
Cost: Starting at $89/month.
Why Use It?
ReportGarden enhances client collaboration through transparent and detailed reporting.
12. WebCEO
WebCEO is a comprehensive SEO platform offering white-labeled reports, backlink analysis, and rank tracking. It integrates with Google Analytics and Search Console.
Features:
- SEO audits and rank tracking.
- White-labeled reporting tools.
- Backlink analysis and keyword research.
Cost: Starting at $99/month.
Why Use It?
WebCEO’s all-in-one tools simplify SEO management for agencies.
13. Whatagraph
Whatagraph creates visually engaging, customizable reports for SEO, PPC, and email campaigns. It’s ideal for agencies serving diverse client needs.
Features:
- Customizable multi-channel reports.
- Real-time data integration.
- White-labeled dashboards.
Cost: Starting at $199/month.
Why Use It?
Whatagraph excels in presenting complex data in a simplified format.
14. RankRanger
RankRanger offers detailed rank tracking, custom SEO dashboards, and API access for agencies needing advanced data capabilities.
Features:
- White-labeled rank tracking tools.
- Customizable dashboards and client portals.
- Integration with Google Data Studio.
Cost: Starting at $79/month.
Why Use It?
RankRanger provides precise ranking data, essential for performance monitoring.
15. SEOprofiler
SEOprofiler offers tools for keyword research, backlink analysis, and website audits, all packaged with white-labeled reporting options.
Features:
- Comprehensive SEO audits and rank tracking.
- Backlink and competitor analysis tools.
- White-labeled reports for clients.
Cost: Starting at $69.95/month.
Why Use It?
SEOprofiler delivers detailed insights for agencies focused on actionable data and client satisfaction.
Key Factors to Consider in White-Label SEO Tools
When choosing a white-label SEO provider, several factors determine the success of the partnership. Here are the key considerations:
1. Service Quality
- Ensure the provider uses ethical SEO practices (white-hat methods).
- Verify their ability to deliver results across various industries and niches.
2. Reporting and Transparency
- Look for customizable, branded reports that align with your agency’s branding.
- Providers should offer real-time data and insights into campaign performance.
3. Range of Services
- Comprehensive offerings such as keyword research, on-page optimization, link building, and content creation.
- Ability to handle local SEO, e-commerce SEO, and technical audits.
4. Scalability
- Choose a provider that can scale services as your client base grows.
5. Communication and Support
- Timely and clear communication is crucial for managing client expectations.
- Dedicated account managers can streamline collaboration.
6. Cost Structure
- Understand pricing models (per project, per client, or monthly retainer).
- Compare costs with the potential return on investment (ROI).
Common Challenges and How to Overcome Them
Quality Control:
- Solution: Regularly review deliverables and establish clear guidelines with your provider.
Client Communication:
- Solution: Use branded dashboards and ensure the provider offers detailed reports.
Alignment of Goals:
- Solution: Set clear KPIs and maintain open communication channels with the provider.
FAQs
1. What is SEO white labeling?
White labeling SEO refers to outsourcing SEO services to a third-party provider, who completes the work and allows the agency to present it as their own. This enables agencies to offer SEO services without building in-house expertise, using branded tools and reports.
2. What is the most used SEO tool?
SEMrush and Ahrefs are among the most popular SEO tools due to their robust features like keyword research, backlink analysis, and comprehensive reporting. Agencies frequently use these tools for their white label capabilities and trusted performance.
3. Can you white label SEMrush?
SEMrush does not offer built-in white labeling but provides customizable reports that can be branded with your logo and presented to clients, making it a semi-white label solution for agencies.
4. How do you create white label SEO reports and automate them?
White label SEO reports can be created using tools like DashThis, AgencyAnalytics, or SEMrush. These platforms allow customization with your branding and automate reporting by pulling real-time data from various sources to generate client-ready reports.
5. Is it possible to automate SEO?
Yes, many aspects of SEO can be automated, such as keyword tracking, site audits, backlink analysis, and reporting. Tools like SE Ranking and Moz Pro provide automation features to streamline repetitive tasks and improve efficiency.
6. What are white label backlinks?
White label backlinks are links built by a third-party provider on behalf of an agency. These providers create high-quality backlinks and allow the agency to present the work as their own to clients, enhancing SEO strategies.
7. What is the difference between manual SEO and automated SEO?
Manual SEO involves hands-on optimization, such as content creation and link building. Automated SEO uses tools to perform repetitive tasks like tracking rankings and generating reports. Both approaches complement each other for effective results.
8. Is bot traffic good for SEO?
No, bot traffic is not beneficial for SEO. Search engines like Google prioritize real user engagement and can penalize websites for artificial traffic, which may harm rankings and credibility.
9. What are white label SEO examples?
Examples of white label SEO include branded reports created using tools like DashThis, keyword research performed by a third-party provider, and automated rank tracking presented under an agency’s branding.
10. What is a white label SEO plugin?
A white label SEO plugin is a software add-on, often for platforms like WordPress, that provides SEO functionalities such as on-page optimization, keyword tracking, and analytics. Agencies can customize and brand these plugins to deliver a seamless client experience.
