If you sell on Etsy, SEO is crucial to boost your shop’s visibility and sales. Etsy’s marketplace hosts over 7.5 million active sellers, making competition fierce. Understanding the best Etsy SEO tools and strategies can make a huge difference.
Here, we’ll explain what the best Etsy SEO is, highlight top-rated tools, and share proven methods backed by recent data. Whether a beginner or an experienced seller, these insights will help you rank higher, get discovered, and increase your sales.
What Is the Best Etsy SEO and Why Does It Matter
SEO, or Search Engine Optimization, means optimizing your Etsy listings to appear in search results. Etsy SEO focuses on keywords, listing quality, and customer behavior. In 2025, Etsy processes over 96 million searches per month, and over 40% of buyers never scroll past the first page. So, appearing on page one is essential.
Best Etsy SEO combines relevant keyword research, optimized titles and tags, and competitive analysis to drive traffic. Sellers who master SEO see up to 70% more views and 30% higher sales conversion rates, according to Etsy’s 2024 seller report.
Top Etsy SEO Tools for Etsy SEO (in 2025)
Using the right Etsy SEO tool can save you time and give you a competitive edge. Here are the best Etsy SEO tools based on features, accuracy, and user reviews:
1. eRank: Etsy Keyword Tool
- Over 800,000 sellers use eRank monthly.
- Provides real-time Etsy keyword trends, competition analysis, and niche insights.
- Offers a free plan with limited searches and paid plans starting at $5/month.
- Tracks over 1 million Etsy searches daily to highlight top keywords.
Why it’s the best: eRank combines Etsy-specific data and user-friendly interface, making it ideal for sellers of all levels.
2. Marmalead: Etsy SEO Tool for Market Research
- Focuses on keyword quality, engagement, and pricing analysis.
- Helps sellers price competitively by analyzing market trends.
- Over 100,000 users trust Marmalead for accurate Etsy keyword research.
- Plans start from $19/month with detailed SEO scorecards for listings.
Why sellers love it: Marmalead delivers deep market intelligence and focuses on keyword relevancy.
3. Sale Samurai: Free Etsy SEO Tool (with Paid Options)
- Provides keyword suggestions, competition analysis, and trending Etsy searches.
- Offers a 7-day free trial with access to all features.
- Trusted by over 30,000 Etsy sellers worldwide.
- Plans start at $19/month, with detailed data on search volume and competition.
Best for beginners: Sale Samurai’s simple UI and affordable pricing make it a perfect start for new sellers.
4. Keyword Tool Dominator: Best SEO Tool for Etsy Keyword Research
- Extracts popular Etsy search terms and long-tail keywords.
- Known for high accuracy in keyword volume and relevancy.
- Offers both free and paid versions, with the paid version starting at $15/month.
- Generates up to 700 keyword suggestions per search.
Etsy Keyword Research and Top Etsy Searches
Keyword research on Etsy differs from general SEO. Etsy’s algorithm prioritizes keywords based on buyer intent and search volume on its platform.
- The average Etsy buyer spends 6.3 minutes browsing.
- 72% of buyers use the search bar to find products directly.
- Keywords related to handmade and vintage items see 22% higher click-through rates.
Top Etsy Searches in 2025
- Personalized gifts
- Handmade jewelry
- Home decor
- Wedding supplies
- Vintage clothing
Using the right keyword phrases in titles, tags, and descriptions improves ranking. For example, listings with “personalized wooden signs” rank 15% higher than just “wooden signs.”
How to Use the Best Etsy SEO Tools for Maximum Impact
Step 1: Find Relevant Keywords
Use eRank or Marmalead to find keywords with high search volume but moderate competition. Filter keywords by monthly search counts — ideally between 500 to 5,000 for new shops.
Step 2: Optimize Titles and Tags
Include your main keyword in the listing title and 13 tags. Etsy allows 20 characters per tag, so use precise phrases. For example, instead of “bracelet,” use “silver charm bracelet.”
Step 3: Analyze Competitors
Use Sale Samurai to analyze top competitors keywords, pricing, and shipping times. Emulate their successful tactics but add unique touches.
Step 4: Update Listings Regularly
Keyword trends on Etsy change seasonally. Use keyword research tools monthly to update your listings and stay relevant.
Real Results from Using the Best Etsy SEO Tools
According to a survey of 2,000 Etsy sellers in 2024:
- 68% reported increased views after using keyword tools like eRank.
- Shops that optimized titles and tags using Marmalead saw a 25% increase in sales in 3 months.
- Sellers using Sale Samurai noted a 40% reduction in time spent on keyword research.
These numbers show that investing in quality SEO tools directly boosts your shop’s performance.
Free vs Paid Etsy SEO Tools: What You Should Know
While some sellers prefer free tools, they have limitations such as fewer keyword suggestions and no competitor analysis. Paid tools provide deeper insights and allow unlimited searches.
Free options like eRank’s basic plan offer:
- 5 keyword searches per day
- Limited data on competition and trends
Paid plans (starting $5 to $19/month) unlock:
- Comprehensive keyword lists
- Trend tracking and seasonality data
- Competitor insights and shop grading
The investment in paid tools often pays off with better rankings and sales.
Important Etsy SEO Factors
Good Etsy SEO is not just keywords. Etsy’s algorithm considers:
- Customer reviews and ratings
- Sales history and shop activity
- Shipping speed and customer service
- Listing quality, including photos and descriptions
Top sellers combine strong SEO with excellent customer experience to boost conversions.
Etsy SEO Best Practices (in 2025)
- Use multiple Etsy SEO tools for keyword research and competitor analysis.
- Regularly update listings with seasonal and trending keywords.
- Write clear, descriptive titles and tags using exact keyword phrases.
- Monitor shop performance through tools like eRank analytics.
- Focus on delivering quality products and customer satisfaction.
Conclusion
Mastering the best Etsy SEO is vital to thrive in Etsy’s competitive marketplace. The right SEO tools like eRank, Marmalead, and Sale Samurai help you discover profitable keywords and optimize your listings effectively. Coupled with consistent quality and customer service, these strategies can boost your Etsy shop’s visibility and sales significantly. Start using the best Etsy SEO tools today to unlock your shop’s full potential in 2025.
