The demand for high-quality content has skyrocketed in recent years, making AI copywriting tools increasingly essential. These tools can help businesses and copywriters save time, improve efficiency, and maintain a consistent voice.
With AI tools, content creation has never been easier. But, we’ll explore the best AI copywriting tools, explain how they work, and offer expert tips for maximizing their potential.
What Are AI Copywriting Tools?
AI copywriting tools are software applications that use artificial intelligence to generate written content. These tools analyze vast amounts of data and human language patterns to create marketing copy, blog posts, product descriptions, and more.
The best AI copywriting tools can adapt to various writing styles, making them useful for professionals in marketing, blogging, and advertising.
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A global study by McKinsey reported that companies using AI in their marketing efforts saw a 20-30% increase in productivity. This highlights how AI tools for copywriting can boost efficiency while maintaining quality.
15 Best AI Copywriting Tools: Content Creation
Here are the top AI tools for copywriters and businesses, each offering unique features and benefits.
1. Jasper AI (formerly Jarvis AI)
One of the most popular AI copywriting tools, Jasper AI offers a range of features, including content creation for blogs, ads, and social media. It supports over 50 templates and is known for its human-like text generation. The AI tool generates human-like text, making it incredibly useful for both marketers and content creators.
Jasper’s AI continuously learns from data to improve its output quality. It also supports multiple languages, expanding its usability for global businesses. It’s ideal for anyone looking to save time while maintaining high quality content.
- Users: Over 50,000 businesses, marketers, and writers.
- Pricing: Starts at $29/month.
2. Copy.ai
Copy.ai is a multipurpose tool that helps with everything from social media posts to product descriptions. It provides templates for social media posts, emails, product descriptions, and more. It offers a free AI copywriting tool option with limited features, making it ideal for small businesses and freelancers.
Copy.ai user interface is simple, allowing even beginners to generate high-quality copy with minimal effort. The tool uses advanced language models to create content that sounds natural and engaging. Copy.ai is perfect for those looking to boost their content creation efforts without investing too much time.
- Users: Over 500,000 users worldwide.
- Pricing: Free plan available; paid plans start at $35/month.
3. Writesonic
Writesonic is an excellent choice for those looking to create long-form content. It’s one of the best long-form AI copywriting tools, perfect for blogs, articles, and website copy. Its easy-to-use interface allows users to create content quickly, making it perfect for busy marketers.
Writesonic also offers various templates and tone customization options, so your content aligns with your brand’s voice. The tool is especially useful for businesses and content creators looking to streamline their writing process.
- Users: 300,000 users globally.
- Pricing: Free trial available; paid plans start at $19/month.
4. Rytr
Rytr is a user-friendly AI copywriting tool that helps generate high-quality text in seconds. It’s highly efficient for producing blog posts, emails, and ad copy. Its free AI copywriting tool version allows users to test its features before upgrading to premium plans.
Rytr supports more than 20 languages, making it useful for global businesses. Additionally, it offers style and tone customization, ensuring that your content fits your brand. The simplicity of its interface makes it a favorite among freelancers and small business owners.
- Users: Over 600,000 users.
- Pricing: Free plan available; premium plans start at $9/month.
5. Copysmith
Copysmith specializes in generating conversion-focused content. It’s one of the AI tools for marketing, helping brands create product descriptions, ads, and landing page copy. Copysmith integrates with popular platforms like Shopify, making it perfect for e-commerce businesses.
It also offers bulk content generation, allowing you to create multiple pieces of copy at once. The AI algorithms ensure the content is customized for high conversion rates, giving businesses a competitive edge in digital marketing.
- Users: 100,000+ marketers and agencies.
- Pricing: Starts at $19/month.
6. Simplified
Simplified is more than just a copywriting tool. It also includes graphic design and social media management features, making it one of the best all-in-one AI tools for copywriters. Its AI engine can generate various types of copy, from social media posts to detailed blogs.
It also has collaboration tools, making it ideal for teams. Simplified provides multiple templates to jumpstart the creative process, making it an excellent choice for agencies managing various content needs.
- Users: Used by over 1 million users.
- Pricing: Free version is available; paid plans start at $18/month.
7. INK Editor
INK Editor is an AI-powered writing tool designed with SEO in mind. It helps content creators write optimized content that ranks well in search engines. The tool offers suggestions on keywords, readability, and structure to improve SEO performance.
INK Editor also includes a distraction-free writing environment, allowing writers to focus solely on creating quality content. This makes it one of the best AI copywriting tools for bloggers and businesses focused on organic growth.
- Users: 100,000+ businesses and content creators.
- Pricing: Free version available; premium plans start at $8.80/month.
8. Scalenut
Scalenut is an AI-powered content creation tool that excels in SEO and long-form content. It’s ideal for content marketers looking to produce blogs, articles, and case studies that rank higher in search engines.
The tool offers keyword suggestions and SEO guidelines to ensure your content meets search engine standards. Scalenut also features topic research tools, helping writers find trending topics and relevant information. This AI copywriting tool is a must-have for agencies and businesses that prioritize content marketing.
- Users: Growing user base in marketing agencies.
- Pricing: Starts at $29/month.
9. Wordtune
Wordtune boosts your existing copy by rephrasing sentences for clarity and tone. It’s perfect for writers who need to refine their copy and improve clarity. This AI tool is ideal for editing and increasing existing content, ensuring that your message is conveyed effectively.
Wordtune also allows users to choose from formal or casual tones, making it adaptable to different writing styles. It’s a great tool for copywriters looking to polish their work quickly.
- Users: 1 million+ users.
- Pricing: Free version available; premium plans start at $9.99/month.
10. Hypotenuse AI
Hypotenuse AI generates content using AI to automate product descriptions and marketing copy. It’s one of the best copywriting AI tools for e-commerce businesses. It automates repetitive writing tasks, freeing up time for marketers to focus on strategy.
The tool’s AI engine creates product descriptions that are both SEO-friendly and engaging. Hypotenuse AI also supports multiple languages, making it an excellent tool for global businesses. Its advanced algorithms ensure the copy is unique, reducing the need for extensive editing.
- Users: 50,000+ marketers.
- Pricing: Free trial available; premium starts at $29/month.
11. Anyword
Anyword is a performance-driven AI copywriting tool that focuses on creating copy that converts. It generates copy that is optimized for conversions, helping businesses improve their advertising campaigns.
The tool also offers predictive analytics, showing how well your copy will perform before you publish it. Anyword supports various formats, including Facebook ads, Google Ads, and landing page copy. This makes it one of the best AI copywriting tools for marketers aiming to boost ROI.
- Users: Over 300,000 marketers.
- Pricing: Free trial; paid plans start at $24/month.
12. Texta AI
Texta AI is an easy-to-use AI tool for generating blog posts, product descriptions, and social media content. It offers a free trial and is known for its simplicity. The tool focuses on simplicity, making it perfect for beginners who need to create content quickly.
Texta AI offers a user-friendly interface and supports multiple languages, catering to global users. It also provides SEO optimization features to ensure your content ranks well. It’s a great option for bloggers and small businesses looking to boost their content production.
- Users: Popular among bloggers and small businesses.
- Pricing: Free trial available; premium plans start at $10/month.
13. Peppertype.ai
Peppertype.ai is a great choice for teams. It allows collaboration on content generation, making it ideal for agencies and businesses with multiple users. This tool offers templates for various content types, including blog posts, emails, and social media captions.
Peppertype.ai’s AI engine is designed to generate high-quality content that requires minimal editing. It’s an excellent choice for agencies that need to produce content in bulk while maintaining quality.
- Users: 50,000+ teams and agencies.
- Pricing: Starts at $25/month.
14. Frase.io
Frase.io focuses on SEO content creation and optimization, helping businesses rank higher on search engines. It offers AI-powered content creation and optimization features, making it a top choice for SEO specialists.
The tool includes topic research and keyword suggestions, ensuring your content meets search engine guidelines. Frase.io also provides real-time performance metrics, allowing users to track their content success.
- Users: Over 30,000 marketers and writers.
- Pricing: Starts at $44.99/month.
15. Copy Shark
Copy Shark specializes in creating ad copy for Facebook and Google Ads. It helps businesses create compelling copy for platforms like Facebook and Google Ads. The tool uses advanced algorithms to generate ads that drive conversions and improve ROI.
Copy Shark user interface is simple, making it easy for marketers to create ads quickly. It also supports multiple languages, making it a multipurpose tool for global advertising campaigns. This tool is ideal for businesses looking to optimize their paid advertising efforts.
- Users: 10,000+ marketers.
- Pricing: Free trial available; premium starts at $19/month.
Expert Copywriter Tips for Using AI Tools
- Set Clear Goals: Always start with a clear objective for your copy. Whether it’s for a blog post or an ad, having a defined goal guarantees that AI produces better results.
- Edit for Human Touch: AI-generated copy still needs human editing. Make sure to adjust tone, style, and context for your specific audience.
- Utilize AI for Research: Some tools like Frase.io offer research and optimization features. Use these to increase your content accuracy and SEO value.
- Test Different Tools: Every AI tool has its strengths. Experiment with a few to find the best fit for your writing needs.
Free AI Copywriting Tools
For beginners or small businesses, there are plenty of free AI copywriting tools available. Rytr, Copy.ai, and Writesonic offer free plans that allow users to test features before committing to premium versions. These tools are great for businesses on a budget but still provide powerful capabilities.
Best Free AI Tools for Copywriting
- Rytr – Free plan with limited credits.
- Copy.ai – Free plan available with limited features.
- Simplified – Free version with access to basic copywriting and design tools.
Summary
AI copywriting tools have revolutionized the way we create content. From generating blog posts to crafting compelling ad copy, these tools can save time and effort for marketers and businesses.
Whether you’re looking for a free AI copywriting tool or the best premium solution, there is an option for everyone. With the rise of AI, copywriters can now increase their work, improve productivity, and focus on creativity, while leaving repetitive tasks to AI.
